Client Overview:
Bejo Real Estate is a growing real estate company that was looking to expand its market reach and boost sales through a stronger digital presence. Facing stiff competition, they recognized the need for a professional overhaul of their website and a targeted social media marketing campaign to better connect with potential clients.
Challenges
Before partnering with Bluehat Web Solution, Bejo Real Estate's online presence was limited. Their website was outdated and not user-friendly, causing high bounce rates and low engagement. Additionally, their social media efforts were inconsistent, lacking the strategy and precision needed to capture a broader audience.
Objectives:
Redesign Bejo Real Estate’s website to improve user experience, lead generation, and conversion rates.
Develop and implement a social media marketing strategy to increase brand awareness and engagement.
Boost Bejo Real Estate’s sales gradually through better online visibility and engagement with target audiences.
Solution by Bluehat Web Solution:
Web Development:
Bluehat Web Solution revamped Bejo Real Estate’s website with a modern design, easy navigation, and optimized performance across devices. The new website incorporated features such as:
- A mobile-responsive layout.
- Fast-loading pages for improved user experience.
- Integration of lead capture forms, property listing features, and client testimonials.
- SEO optimization to improve search engine rankings and attract organic traffic.
- Social Media Marketing: Bluehat developed a comprehensive social media marketing strategy tailored to Bejo Real Estate's target audience, focusing on platforms like Facebook, Instagram, and LinkedIn
Key actions included:
- Creating visually appealing content, including property showcases, client success stories, and market insights.
- Running targeted ad campaigns to reach potential buyers and investors.
- Engaging with followers by responding to inquiries and participating in local real estate conversations.
- Utilizing analytics to track campaign performance and optimize strategies in real-time. Results:
Website Performance:
After the launch of the new website, Bejo Real Estate saw a significant decrease in bounce rates and an increase in time spent on the site. The lead generation forms also saw an increase in submissions, with inquiries about properties doubling within the first three months.
Social Media Growth:
The social media marketing campaigns led to a 50% increase in followers and a substantial rise in engagement rates. More importantly, traffic to the website from social media platforms increased by 40%, leading to more inquiries and conversions.
Sales Increase:
Over six months, Bejo Real Estate experienced a gradual but consistent rise in sales. Their improved online presence and targeted social media outreach helped generate higher-quality leads, resulting in more closed deals.
Conclusion:
Bluehat Web Solution’s combination of expert web development and strategic social media marketing proved to be a game-changer for Bejo Real Estate. By enhancing their digital presence, Bluehat successfully helped Bejo Real Estate grow their sales and establish themselves as a stronger competitor in the real estate market.
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